Content Planning: The Bagpuss Way
Posted by Matt Seward, 12 January 2010
A short time ago I was in a web strategy meeting with a long term client. We reached a point where our attention was focused on the (in)frequency of updates to their news section.
Before I knew what was happening I found myself preaching the importance of maintaining an up-to-date site. The more I said the more sheepish I began to feel as I realised that I could do so much more to practice what I was preaching with the kilo75 website (plus I hate it when people spout on like that).
So in an effort to take positive action I decided to document a sort of manifesto for content planning and production. If someone you know is struggling with content generation I humbly present the BAGPUS* content planning method for your consideration: