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A short time ago I was in a web strategy meeting with a long term client. We reached a point where our attention was focused on the (in)frequency of updates to their news section.

Before I knew what was happening I found myself preaching the importance of maintaining an up-to-date site. The more I said the more sheepish I began to feel as I realised that I could do so much more to practice what I was preaching with the kilo75 website (plus I hate it when people spout on like that).

So in an effort to take positive action I decided to document a sort of manifesto for content planning and production. If someone you know is struggling with content generation I humbly present the BAGPUS* content planning method for your consideration:

• Brand
• Audience
• Goals
• Planning
• Understanding
• Stick with it

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I was recently asked to do a presentation about Content Management Systems (CMS) and I think some people were surprised when my thoughts turned to the dark side of CMS. In principle I'm all for extending web publishing freedoms but I also believe that web design agencies like kilo75 have a responsibility to point out the practicalities and potential dangers of DIY Web Publishing. So what follows is certainly not an exhaustive appraisal of CMS "Pros and Cons" but it may help some people who are wondering where to start when faced with making a choice...

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