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Big Society Award for Social Media Surgeries

Posted by Matt Seward, 10 July 2012

John Popham, Monica Tailor, Nick Booth and some other Geeza at the Big Society Awards

John Popham, Monica Tailor, Nick Booth and David Cameron

On Thursday June 21st Monica (@monicatailor) accompanied Nick Booth (@podnosh) and John Popham (jonhpopham) to London to collect a Big Society Award for Social Media Surgeries.

Social Media Surgeries take place to support community groups, non-profits and charities to help utilise the power of social media to help their cause.

The Big Society Awards were set up by the Prime Minister in November 2010 in order to: "recognise and celebrate individuals, groups or organisations doing exceptional work in their community, going above and beyond to make things better for others". The first 14 award recipients were invited to a reception at 10 Downing Street.

This award is fantastic recognition for the organisers and volunteers who give up their time in order to run Social Media Surgeries across the country and we're especially proud of Monica.

As well as getting the opportunity to visit Downing Street and meet the Prime Minister, Monica, Nick and John were also allowed to take part in a world's first. In a break with the normal security protocols, they were allowed to keep their phones and tweet from inside 10 Downing Street. This gave friends and followers a sneak peak inside one of the most secure buildings in the country. John used Storify to let you see how it panned out too.

Here's hoping that the award helps spread the word about Social Media Surgeries.

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Go Compare or Go Away?

Posted by Monica Tailor, 28 June 2012

There's a rather clever Go Compare campaign going on at the moment. I noticed it about half way through the day, I'd seen a photo on Instagram from my friend Dean who spotted a Go Compare billboard which had been defaced to read 'Go Away'. Then later that day I saw another on a tweet. Then I noticed a graffitied poster whilst driving around Leeds which seemed to too much of coincidence. One graffitied poster is plausible, maybe even two, but not three?

A quick twitter search reveals revealed more people tweeting about graffitied posters but also comment from people saying it's all a "PR stunt".

I like it, it's bold and clever and shows that Go Compare are willing to have a laugh at themselves and enough in tune with the mood of the nation to know that some folks find their campaign pretty annoying. It takes some bottle to confront that fact and turn it into an potential positive. 

What I'm curious to see is whether this is hailed as a successful campaign. The truth is is that it is an integrated campaign feeding plenty of social media noise on Twitter and Instagram which I would hope is a measure of success and I should think this is exactly what Go Compare were hoping for. 

I also hope it helps to debunk the myth that social media is free or 'cheap'. It's true that many of the tools are free but to conceive and develop an idea capable of 'going viral' requires a significant investment in time and/or money AND it always needs the foundation of a great idea. In the Go Compare case they've invested in a great idea and the cost of nationwide billboard advertising.

So which slogans have you seen? The 'Go Jump off a Cliff' one seems popular, have you seen a poster. If so, let me know. Check out this tweet:

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