Home Intro Section

We've been invited to speak at O'Reilly's Where 2.0 conference about one of our labs projects, code name: UnYorkshire*. A crowd sourced mobile internet leisure information and itenary service. The aim of this project is to catalogue, collate and curate local insights from members of the general public to build an Unofficial online resource.

During a rainy staycation in North Yorkshire it was striking how the mobile internet tourist experience was far from what it could be, and not only because of the lack of location based services. Yorkshire has some great online tourism resources, check out the fabulous www.yorkshire.com for example, but most content has been produced for more traditional desktop consumption which we felt is a missed opportunity which would be fun and educational for us to explore.

More

A short time ago I was in a web strategy meeting with a long term client. We reached a point where our attention was focused on the (in)frequency of updates to their news section.

Before I knew what was happening I found myself preaching the importance of maintaining an up-to-date site. The more I said the more sheepish I began to feel as I realised that I could do so much more to practice what I was preaching with the kilo75 website (plus I hate it when people spout on like that).

So in an effort to take positive action I decided to document a sort of manifesto for content planning and production. If someone you know is struggling with content generation I humbly present the BAGPUS* content planning method for your consideration:

• Brand
• Audience
• Goals
• Planning
• Understanding
• Stick with it

More